![]() Email developers may be asked to include a certain custom font because it is the one identified for use for headlines and copy in other digital assets.īut then … someone in the company sees an email in Outlook and wonders why you’re using Times New Roman. The most common reason for using a specific web font in email marketing is that a brand wants to use a specific font for which they are already recognized. You can use web fonts to consistently develop your own visual brand identity without having to resort to images. When you see it, it reminds you of the brand, even if it isn’t brand-name. Many famous brands use very recognizable fonts. You’ll develop a strong visual brand identity – without having to use images.Keep your reader’s attention once they open your emails with strategic use of creative fonts. With web fonts, you’ll have access to a lot more fonts which can add that extra edge to your email campaign. Web-safe fonts can be a bit limiting in terms of email design. A few reasons why you’d want to use web fonts instead of web-safe fonts are: How can web fonts improve my emails?Įven though it takes a few extra steps to use web fonts, they can improve your email campaign design. In other words, there’s a chance the web font may not display as intended due to differences in web browsers and email clients. This means they’re not hosted on your user’s local machine, and there’s a good chance the font isn’t installed in your user’s local directory. In contrast to web-safe fonts, web fonts are pulled from a server. The only caveat is there’s a shortlist of web-safe fonts, and these fonts can be a bit boring if you’re trying to match your brand’s chosen typeface or make your email design stand out from the crowd. These fonts are considered “web-safe,” since they’re pulled from your user’s local directory, and there’s a good chance that web-safe fonts will display. What’s the difference between web fonts and web-safe fonts?Īgain, there are a number of fonts that come pre-installed on almost every device. When that happens, your funky font choice might look funky for a different reason.ĭon’t worry, we’ll explain how font stacks in HTML emails help you maintain some control over which fonts email clients display. However, as we’ll discuss below, not all web fonts are supported by different email clients or web browsers. Think of the design possibilities this opens! This gives you access to a much wider variety of fonts than the few that come pre-installed on all devices. Web fonts are fonts pulled from a server hosted by you or by a web font service, such as Google ( Google Fonts). How about some fun fonts to jazz up that email? In this article, we’ll talk about web fonts and how to use them in your HTML email designs. So you’ve written amazing copy for your next email marketing campaign. Some e-readers use a specific font for a specific type of e-book, such as Bookerly for fiction.Web Fonts and the Use of Font Stacks in Email Design So pick one that is not too big or small. Just reading one or two pages will be exhausting. The font should have good Readability and it must be easiest to read, Try to avoid bold and chunky fonts, as they can cause eye strain and fatigue very easily. How To Pick The Best Fonts For E-Reading? They are mainly used for logos, headings, banners, etc. Compared to Serif fonts, Sans Serif fonts are less popular among e-reading devices. Sans Serif Fonts: Fonts without decorative strokes are called sans serifs, as their name implies. Thus, you will find a lot of serif fonts on this list. Many traditional books also use Serif fonts because of their popularity. Most e-readers use Serif fonts for reading. Serif Fonts: These are traditional fonts that feature decorative strokes at the end of each letter. ![]() You can use these fonts on any e-reading device.īefore going further, let’s discuss the types of fonts: Serif and sans-serif are the two most common font types used for reading. We curated a list of the best fonts for Kindle Paperwhite. It is hard to choose an easy-to-read font. There are thousands of good-looking fonts available on the net. E-readers like Amazon Kindle provide us with an option to upload custom fonts to our devices.
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